and corporate education have become imperatives of governments and private
enterprise, driven by consumer concerns about the environment, social
issues, accountability and transparency. In the armoury of public consultation
there are many mechanisms but, without doubt, the most useful still is
the videotape documentary although the new leading edge technologies are
likely to be DVD (Digital Versatile Disk) based. Newton's research, write
and produce broadcast quality documentaries. Some highlights:
- Newton's was
engaged by the Gold Coast City Council on the Surfers Paradise Streetscape
Strategy which involved public display, audio visual theatre, community
consultation and newsletter production.
- Over many years,
the company has had considerable success with communication strategies
and public education campaigns for the Gold Coast City, Albert Shire,
Beaudesert Shire and Redland Shire Councils on complex issues such
as Strategic and Town Planning, waste management and environmental
controls. All involved audio visual components or video.
- Newton's provided
advice on planning communication for the Gold Coast City
Council which commissioned a videotape documentary on its town planning
video was acknowledged as a contributing factor in the
award of a certificate of Merit from the Royal Australian
- Newton's wrote and produced
a documentary for Neumann Contractors of Currumbin on their innovative
treatment of acid soils on the Chinderah by-pass project in New South
Wales. Their technologies, explained by the video documentary, won for
the company the 1997 Case Earth Award, acknowledging them as the most
environmentally conscious contracting company in Australia.
- Working alongside Burchill
Partners (now Burchill VDM), Newtons produced a major documentary
on the role of government, private sector developers, infrastructure
providers and the public, on a new Central District Redevelopment
Master Plan for the old city of Johor Bahru, capital of the state
of Johor, Malaysia. The documentary was produced in five editions
reflecting the planning progress and was used extensively to brief
government, Prime Minister Dr Mahathir Mohamad and the local council.
Ultimately it was a crucial element of a one month public consultation
- In its role as multimedia
consultants for the Institute Sultan Iskandar, Newtons has
produced a series of successful documentaries on social, economic
and environmental reform, commissioned by the Menteri Besar Datuk
Abdul Ghani Othman (Chief Minister of Johor).
- Ken Newton was invited
to present a paper at the 1998 SEACEUM in Kuala Lumpur, Malaysia,
sponsored by the Institute Sultan Iskandar and the Hanns Seidel Foundation
of Germany on the subject of marketing imperatives and multi media
- Ken Newton appeared on
a panel at the 1998 national Public Relations Institute of Australia
convention dealing with public relations in Asia. His
paper, Communication and the Art of Patience in the Malaysian Culture
was published in the Asia Pacific Public Relations Journal (Vol 1, No.
1 Summer 1999 University of Canberra).
- Among the many consultations
arranged through the Institute Sultan Iskandar, Newton's, in collaboration
with Paul Noonan (All in One Media) have contributed significant
strategies dealing with environmental education and public relations
management in Johor, and these were presented personally to the Menteri
Besar Datuk Abdul Ghani Othman (Chief Minister of Johor).
- Newton's produced a major
documentary called Discovery, for Malaysias biggest technical
campus, the Universiti Teknologi Malaysia and it was first presented
at the national launch in Johor to Prime Minister, Datuk Seri Dr
Mahathir Mohamad. The video documentary showcased Malaysias
first gold medals at the Geneva International Exhibition of Inventions.
The objective was to stimulate private sector investment in university
discoveries and encourage commercial partnerships.
- In 2000, Newton's produced
a nostalgic review of the soul of Surfers Paradise in its documentary "You
Must Remember This", originally produced for the official opening
of the Chevron Renaissance in central Surfers by the Raptis Group.
The documentary was hailed as the first of its kind to capture the
spirit of Surfers and why it became an international tourism icon. Jim
Raptis, present at the first viewing, remarked "That's the best documentary
I've ever seen."
2001, Ken Newton was invited to expand his corporate affairs role
with the international automotive non-profit association VASA (Vehicle
Airconditioning Specialists of Australasia) and became its CEO.
Through to 2007, he steered VASA and a kindred association, the
Australian Association of Automotive Electricians, through the
minefield of the new federal legislation dealing with gas emissions
into the atmosphere.
scripts to serve as skeletons awaiting the flesh and sinew of images
- Swedish Film Director
Despite the corporate
rush to embrace information technologies such as video, CD Rom, the
internet and now DVD, the fact remains that the content of
communications is still the most under-rated element, often subdued
by the technology itself.
TECHNOLOGY IS NO SUBSTITUTE FOR TALENT
are generally providing only a fragment of the service required by corporations,
which accept their output as being state of the art web marketing. The
result is a proliferation of websites which may be big on design and digital
wizardry, but small on content. The content must drive any communication.